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How AI Is Changing Local Bike Shops
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer …
Your Inventory Is Your Best Salesperson — It Just Needs to Show Up Online
Ask any experienced shop owner what separates a good sales interaction from a great one and the answer is almost always …
Your Next Customer is Already Looking for You
Forty-six percent of all Google searches have local intent. For an independent bike shop, that number cuts both ways. It …
Out of Stock Doesn't Have to Mean Out of the Running.
A customer lands on your site looking for a specific jersey. Luckily, you have the brand and the style but, you don’t ha …
What a Web Manager Does for Your Bike Shop (and Why Most Shops Go Without One)
Most bike shop owners build a website once. They pick a design, add their hours and address, upload some shop photos, an …
5 Myths of Online Selling - Busted!
In the latest podcast, Mark and David do their best Mythbusters impression:
The Bike Shop Marketing Guide: What Works and What Doesn't
The Bike Shop Marketing Guide for 2026 Independent bike shops have always competed on expertise, service, and community. …
